Paid Media That Turns
Budget Into Revenue
Performance marketing built around commercial outcomes, not channel metrics. We design and manage paid search, programmatic, and social advertising programmes that generate qualified demand, reduce cost-per-acquisition, and scale efficiently across international markets — with full attribution transparency.
Six Performance Channels,
One Revenue-Focused Strategy
Performance marketing works when every channel is connected — paid search capturing demand, social building audience, programmatic extending reach, and optimisation ensuring none of the budget is wasted. We build these systems and run them with senior specialists from day one.
Paid Search & Google Ads
Search campaign architecture, keyword strategy, ad copy testing, and bid management to capture high-intent demand. We optimise for cost-per-acquisition, not just clicks.
Programmatic & Display Advertising
Audience-first programmatic buying across premium inventory — retargeting, prospecting, and account-based display campaigns with rigorous frequency control and brand safety standards.
Paid Social Advertising
LinkedIn, Meta, TikTok, and emerging platform paid campaigns — precision audience targeting, creative testing frameworks, and conversion-focused campaign architectures for B2B and B2C.
Landing Page & Conversion Optimisation
A/B testing, multivariate experiments, UX analysis, and landing page redesign to maximise the conversion rate of traffic you are already paying for.
Attribution & Analytics
Multi-touch attribution modelling, GA4 configuration, CRM integration, and custom performance dashboards so you know exactly which channels are driving revenue.
Shopping & Retail Media
Google Shopping, Amazon Advertising, and retail media network management for e-commerce and consumer product businesses competing for purchase intent at the point of decision.
For Organisations That Demand
Measurable Return on Ad Spend
Vientra's performance marketing practice works with organisations that are serious about ROI — where every pound of media spend needs to be accountable. We work with growth-stage businesses scaling paid acquisition and enterprise organisations seeking to improve efficiency on substantial media budgets.
- E-commerce businesses scaling paid acquisition profitably
- B2B companies generating qualified pipeline through paid channels
- Enterprises with existing programmes seeking better ROAS
- Businesses entering new markets needing localised paid strategy
From Audit to Scaled Performance
in Four Stages
Account Audit & Baseline
A comprehensive audit of existing paid media accounts — structure, targeting, creative, bidding, attribution, and spend efficiency — to identify waste and quick-win opportunities.
Strategy & Channel Plan
Build a performance media strategy with clear channel prioritisation, audience architecture, budget allocation, CPA targets, and a 90-day activation roadmap.
Campaign Build & Launch
Senior performance specialists build, QA, and launch campaigns — with a bias for rapid testing, creative iteration, and measurable output from the first week.
Optimise & Scale
Weekly bid and budget optimisation, monthly strategic review, and ongoing creative testing cycles. We scale what is working and cut what is not — every decision data-driven.
Performance marketing refers to paid digital advertising where spend is directly tied to measurable outcomes — leads, sales, app downloads, or cost-per-acquisition. Brand marketing focuses on building awareness and preference over time. The most effective strategies combine both: performance marketing drives immediate pipeline while brand marketing builds the trust and preference that improves performance marketing efficiency. Vientra integrates both disciplines within a unified commercial strategy.
Well-structured paid search campaigns can generate measurable results within the first two to four weeks. Paid social and programmatic campaigns typically show meaningful performance data within four to six weeks once audiences are warmed and creative is tested. Vientra builds 30-day quick-win plans alongside 90-day optimisation roadmaps, so clients see early momentum while we build towards sustainable performance at scale.
ROAS benchmarks vary significantly by sector, channel, and business model. E-commerce typically targets 3–8× ROAS on Google Shopping and Meta. B2B lead generation focuses more on cost-per-qualified-lead and pipeline contribution than direct ROAS. Vientra begins every engagement by establishing client-specific CPA and ROAS targets based on unit economics and commercial objectives, then builds campaigns backward from those targets.
Attribution is one of the most important and most misunderstood aspects of performance marketing. Vientra configures multi-touch attribution models in GA4, integrates with CRM systems to track lead-to-revenue, and builds custom dashboards that give clients full-funnel visibility — from first click to closed deal. We move clients away from last-click attribution, which systematically undervalues upper-funnel channels that initiate buying intent.
Yes, and Vientra has deep expertise in B2B performance marketing. B2B paid strategies differ from B2C — longer sales cycles, smaller audiences, higher intent required, and LinkedIn often outperforming Meta for professional audiences. We specialise in paid search for commercial intent queries, LinkedIn Ads for account-based targeting, and programmatic retargeting to maintain visibility throughout long B2B buying cycles.
Effective performance marketing is possible from relatively modest starting budgets, but the right minimum depends on sector competitiveness, target CPA, and channel mix. Paid search in competitive B2B sectors typically requires a minimum of £3–5k per month to generate statistically significant data. Vientra is transparent about budget requirements and will not take on an engagement where budget is insufficient to deliver meaningful results.
Ready to Make Every Pound of Media Spend Count?
Whether you are scaling paid acquisition from scratch or fixing a programme with poor ROAS — Vientra's performance marketing specialists deliver measurable improvement from day one.