Training That Builds
Commercial Capability Across Your Team
Senior-led training programmes in marketing, sales, and communications — designed around your business, your people, and your commercial objectives. We build the practical capability your team needs to execute strategy, not just understand it.
Six Training Disciplines,
One Capability-Building System
Effective training addresses the full commercial skill set — from digital channel expertise to leadership and strategic thinking. We design programmes that build capability at every level and translate directly into better business performance.
Digital Marketing Training
Hands-on training in SEO, paid media, content strategy, social media, and analytics for marketing teams at all levels. Programmes are built around real tools, live accounts, and practical exercises that translate directly into improved daily performance.
Marketing Communications Workshops
Brand messaging, campaign planning, stakeholder communications, and content creation workshops for communications and marketing teams. We help teams develop the shared language and frameworks that make communications faster, more consistent, and more effective.
Sales & Commercial Training
Sales process, negotiation, objection handling, and account management training to improve conversion and relationship quality. Designed for both new and experienced commercial teams, with a focus on practical skills that can be applied immediately in the field.
Leadership & Strategy Programmes
Senior leadership workshops on commercial strategy, market positioning, and growth leadership for C-suite and director-level participants. We facilitate structured sessions that challenge assumptions, align leadership teams, and build the strategic clarity needed to drive execution.
Brand & Positioning Workshops
Facilitated workshops to build shared understanding of brand strategy, messaging hierarchy, and consistent brand expression across teams. Particularly valuable for organisations refreshing their positioning, integrating acquired brands, or scaling into new markets.
Data & Analytics Training
GA4, attribution, dashboard design, and data-driven decision-making training for marketing and commercial teams. We move teams from reporting activity to deriving insight — building the analytical capability to make better decisions faster.
Built for Teams That Need
to Perform at a Higher Level
Vientra's training practice works with marketing, communications, and commercial teams across B2B and B2C organisations. Whether you are onboarding new talent, upskilling an established team, or building capability ahead of a strategic transformation, we design and deliver programmes that create lasting change.
- In-house marketing teams seeking structured capability development
- Sales and commercial teams needing updated skills and frameworks
- Senior leadership teams requiring strategic and communications workshops
- Organisations scaling into new markets and building local team capability
From Needs Assessment to
Measurable Impact in Four Stages
Needs Assessment
A structured diagnostic of current team capability, skill gaps, learning objectives, and business context — ensuring every programme is grounded in real needs rather than generic curricula.
Programme Design
Bespoke curriculum development aligned to your team, sector, and commercial objectives. We design programmes that combine conceptual frameworks with practical application, using your real business challenges as learning material.
Delivery & Facilitation
Expert facilitation of training sessions — in-person, virtual, or hybrid — with senior practitioners who combine theoretical grounding with hands-on commercial experience. Participants learn from people who have done the work, not just taught it.
Measurement & Follow-up
Post-programme assessment, capability measurement, and follow-up support to embed learning and track impact. We measure participant confidence, knowledge retention, and — where applicable — commercial performance improvement.
Vientra's training programmes cover digital marketing (SEO, paid media, content, social, analytics), marketing communications (brand messaging, campaign planning, stakeholder communications), sales and commercial skills (sales process, negotiation, objection handling, account management), leadership and strategy workshops (commercial strategy, growth leadership, market positioning), brand and positioning workshops, and data and analytics training (GA4, attribution, dashboards). Every programme is tailored to client context rather than delivered as a generic off-the-shelf course.
Vientra delivers training across all formats — in-person at client offices or external venues, fully virtual via video conferencing platforms, or in hybrid formats that combine both. The right delivery format depends on team size, geography, subject matter, and learning objectives. We recommend in-person formats for strategic workshops and high-impact leadership sessions, and virtual delivery for skills-based training across distributed teams. Multi-module capability programmes often blend both approaches effectively.
All Vientra training is bespoke — designed around the specific needs, context, and commercial objectives of each client. We do not deliver generic off-the-shelf courses that ignore your business, your sector, or your team's current capability level. Every programme begins with a structured needs assessment, and curriculum is developed specifically for that engagement. This approach consistently delivers better learning outcomes and higher participant satisfaction than pre-packaged training products.
Vientra's training is designed for marketing, communications, sales, and commercial teams across B2B and B2C organisations — from junior practitioners building foundational skills to senior leaders requiring strategic and facilitated workshops. We work with in-house teams at growth-stage companies, large enterprises, and multinationals. Programmes can be designed for a single team, cross-functional groups, or senior leadership cohorts depending on the learning objectives.
Vientra measures training impact through a combination of participant satisfaction surveys, pre- and post-programme knowledge assessments, confidence and capability self-reporting, and — where applicable — commercial performance metrics such as conversion rate improvement, campaign performance, or pipeline activity. We build a measurement framework into every engagement at the outset and provide clients with a post-programme report covering outcomes, recommendations, and suggested follow-up development.
Yes. Vientra offers follow-up support structures as part of training engagements — including post-session Q&A, resource libraries, refresher sessions, and ongoing coaching for individuals or teams. For multi-module capability programmes, we build in structured review points to assess learning retention and address gaps that emerge as participants apply new skills in practice. Clients can also retain Vientra on an ongoing advisory basis to support continuous capability development over time.
Ready to Build a Higher-Performing Team?
Whether you need a one-day workshop or a multi-module capability programme — Vientra designs and delivers training that creates measurable improvement in marketing, sales, and communications performance.